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Your Privacy Rights

 
Privacy Overview

 

1) Personally identifiable information generated by Dealer wec site forms will be used and tracked by Lexus Corporate. Personally identifiable information will be shared with Lexus Corporate and may be used by Lexus for their own marketing purposes.

2) The dealership and Lexus, a division of Toyota Motors Sales, USA Inc., are nonaffiliated third parties and that our website privacy statement only applies to the dealership website and not Lexus Corporate.

The Privacy Statement Information includes How We Use and Share the Information, Information Sharing for Legal Purposes, Information Security, Your Choices and Access to Your Information, Children's Privacy Cookies and Web Beacons Information, About Phishing Scams, How to Contact Us, Personal Information, Practices for 2011/2012, Terms of Use, Copyright/Trademark Ownership, Limitation on Scope of Content, No Representation or Warranty, No Offer to Sell or Lease Guidelines for External Sites Linking to lexus.com, External Site Naming, Guidelines, External Site Use of Lexus Information, No Misrepresentation Linking to lexus.com, External Site Disclaimer Copyright Infringement and Copyright Agent Privacy Overview. Thank you for visiting Lexus, a division of Toyota Motor Sales, U.S.A., Inc. (Lexus) online.

This Online Privacy Statement establishes how we handle the information we learn about you when you visit lexus.com. Respecting your privacy is of utmost importance to us. Proper handling of your personal data is a critical aspect of the way we create, organize and implement our activities online.

  • We use personal information you provide us online only for purposes consistent with the reason you provide it.
  • We may share personal information you provide us online with our business partners to assist us in fulfilling your request.
  • We may also share your personal information with companies affiliated with Lexus and our authorized dealers and dealer advertising associations.
Your Acceptance of Our Privacy Statement By using this Web site, you signify your acceptance of this Privacy Statement. If you do not agree with the manner in which we handle data as described in this Statement, please do not use this site.

Changes to This Privacy Statement
We will post changes to this online statement and update the effective date when this statement is updated.

Last updated January 1, 2009

Information We Collect; How We Use and Share It
You can visit the Lexus Web sites to read and learn about our products, without telling us who you are and without revealing any personally identifiable information. However, to participate in any special programs as described in more detail below, you may need to provide personal information.

Personal information identifies you and includes your name, mailing address, e-mail address and phone number. We collect your personal information to provide you with services or information, as well as to give you a customized interactive experience and to help us develop new products and services to meet your needs.

Your personal information may be shared with our business partners to assist us in fulfilling your request. We may also share your personal information with companies affiliated with Lexus and our authorized dealers and dealer advertising associations.

The personal information we collect from you is used only for purposes consistent with your request or agreement:

  • Informational Requests:
    • We collect information necessary to meet your requests for product information, such as new vehicle information alerts, promotions and mailed brochures.
  • Promotional Programs:
    • We may ask you to provide personal information to participate in promotional activities, such as sweepstakes, contests, games, special events, blogs and chats ("Programs"). Sometimes Programs are made available through the joint efforts of Lexus and an unaffiliated business partner. If you choose to participate, we may use the information you provide in connection with the Program. For example, we may send you e-mail messages related to the Program or your account activity, or for selection and notification of sweepstakes or contest winners.

      Your personal information may also be shared with our business partner and may also be used by our business partner if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies, and this privacy statement will not apply to that company's use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the personal information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Statement, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us with any personal information.

  • Blogs and Public Areas:
    • Please remember that blogs are public areas on the Lexus Web site and chat rooms may be public areas on the Lexus Web site. Please refer to the Program details. Any information posted in these areas can be viewed by other visitors or Internet users. You should not post personal information in these areas.

  • Friend to Friend:
    • For some features on the Lexus Web site, you can submit information about other people. For example, if you wish to invite your friends to participate in a Program offered on the Lexus Web site or forward particular content from the Lexus Web site to your friends, you will be asked to submit your friends' e-mail addresses. Our use, sharing and protection of the other person's information will also be subject to the terms of the Program and this Privacy Statement.

  • Surveys:
    • We may ask you to provide certain demographic information (such as your gender and zip code) when we conduct surveys on the Lexus web site. We may use the information that you submit, including your responses to the survey questions, for the purposes identified to you prior to your participation in the survey. In some cases, we may publish the results of the survey, but will do so only as aggregate information, and you will not be individually identified. As we may be conducting certain surveys with our business partners or other third parties, we may also share the results of those surveys with those third parties, but will not identify individuals.

  • Non-Personal Internet Information:
    • We collect and store non-personal Internet information, such as the name of your Internet service provider, the browser (including available plug-ins and browser functionality) and type of machine you are using, the IP address, the Web site that referred you to us, the pages you request and the date and time of those requests to help us generate statistics, measure site activity and improve the usefulness of customer visits.

Information Sharing for Legal Purposes
Lexus reserves the right to disclose any personally identifiable information or other information we collect through the Lexus Web site, or otherwise, if we are required to do so by law or if we reasonably believe that the disclosure is necessary in order to (a) fulfill a government request; (b) conform with the requirements of law or to comply with legal process served on us; (c) protect or defend the legal rights or property of Lexus, the Lexus Web site or its users, or third-party licensors of any material on the Lexus Web site; or (d) in an emergency to protect the health or safety of the users of the Lexus Web site or the general public.

Information Security
We are committed to keeping your personal information secure. We have appropriate technical, administrative and physical procedure in place to protect personal information from loss, misuse or alteration.

We limit access to personal information to individuals who have a business need consistent with the reason the information was provided.

When we collect or transmit sensitive information, we use Secure Sockets Layer (SSL) encryption for added protection.

Your Choices and Access to Your Information Our Web site gives you choices. You can choose to receive e-mails from us about products and other information. We strive to keep your personal information accurate.

If you provided Lexus with personally information through the Owners section of lexus.com, you may review and update that information by clicking on the Owners link on the homepage of lexus.com, registering or logging in and then clicking on My Profile.

If you are an Owner who subscribes to the Lexus owner e-mail list, you can access the Preferences page and change your user profile or unsubscribe from the Lexus e-mail list here.

For users who are not currently registered on our Owner site, please call Customer Satisfaction at 1-800-25-LEXUS to opt out from receiving e-mail communications from Lexus. If you receive an e-mail, you may opt out an anytime by following the opt out instructions provided in the e-mail you receive.

If you are participating in a Program, you may be able to access and update the information you provided as part of your participation in the Program. Please see the section of this Web site concerning the specific Program to determine if you are able to access your information and how to do so.

Children's Privacy
The Lexus Web site is not intended for children under the age of 13. Lexus does not knowingly collect personal information from children that young. If you are under the age of 13, please do not submit your e-mail address or any other personal information to us through the Lexus Web site.

Cookies and Web Beacons
Lexus uses cookies and web beacons (also referred to as Web bugs, pixel tags or clear GIFs) to manage our Web site and e-mail programs. We do not use cookies or web beacons to collect or store personal information.

A cookie is a small file placed on your computer when you visit a Web site. Its purpose is to manage your Web site experience and allow for customization of the web pages presented to you when you return to the site.

Web beacons are small bits of computer code that allow a Web site owner to track the actions of users on the site and recipients of e-mail communications.

Cookies and web beacons help us understand how consumers use our Web site and e-mail so we can design better services in the future. Lexus may use cookies and web beacons to measure the effectiveness of our online advertising initiatives and determine the correlation between Lexus purchasers and the online sites they visit.

We may share this information with other companies to provide e-mail delivery, place advertising on other Web sites or provide customized web pages when a user returns to our site. Lexus does not control these companies' use of cookies and web beacons. If you would like to opt out of the cookies and web beacons set by these companies, you can do so through the Network Advertising Initiative by clicking here.

You may also obtain this information via e-mail by sending us your e-mail address here.

Links to Other Web Sites
This site includes links to other Web sites, such as the site for Lexus Financial Services, Lexus Financial Savings Bank and to Web sites for Lexus dealers. These sites are not under our control, even though they may use the Lexus name or logo on their site through an agreement with us. Such other sites do not necessarily follow our Privacy Statement, and may place their own cookies on your computer. This practice is standard on the Web, and we do not control cookies placed on your computer by third parties whose advertising or links appear on our site. These sites have their own privacy and information security policy and terms and conditions. Visitors should consult the other sites' privacy notices as we have no control over information that is submitted to, or collected by, these third parties. To reach the privacy policy for Lexus Financial Services, please click here. To reach the Privacy Statement for Lexus Financial Savings Bank, click here. To reach Lexus dealer sites, please click here

Information About Phishing Scams
There have been noticeable increases in the number of suspicious e-mails claiming that the e-mail recipient has won a Toyota lottery or other promotion. Sometimes the e-mail claims that the recipient has won a new Toyota Prius. In order to claim the prize, the e-mail asks that personal information (i.e., Full Name, Address, Nationality, Age, Gender, Occupation, Phone/Fax, and/or Country of Residence) be sent to a Hotmail or Yahoo e-mail address.


This type of e-mail solicitation is known commonly as a "phishing" scam, with the primary objective being to obtain one's personal information. This information can then be utilized to steal a person's identity. For example, a "Toyota Lottery" phishing scam is often sent from Chinese (.cn), German (.de) or British (.co.uk) addresses but can originate from anywhere and look very official even to the most savvy of Internet users. Lexus will never ask you to send passwords, login names, Social Security numbers or other personal information through e-mail. If you receive an e-mail from Lexus asking you to update your credit card information, do not respond: this phishing scam. Recipients of suspicious e-mail like this should delete the message from their in-box and, if possible, update their e-mail filter settings to block e-mails from the e-mail address being used. The Federal Trade Commission and the Antiphishing Workgroup are also good sources of information about these types of security threats and how they may be reported to the authorities.